About Us

Photo by Brian Martin


Lack of support and provision for carers in the Performing Arts is endemic, and, if not addressed, would continue to see many being forced to leave the industry after starting a family, leading to a loss of talent and further inequality in the Arts.

To address these issues and affect change in the Performing Arts, in 2016 Cassie Raine, Actor, and Anna Ehnold-Danailov, Director,  founded the Parents and Carers in Performing Arts Campaign, PiPA.

Led by The Old Vic, the Consortium brought together a collaborative network of theatre industry bodies and unions including Actors’ Children’s Trust, Belgrade Theatre Coventry, Birmingham Repertory Theatre, Chichester Festival Theatre, Donmar Warehouse, Dundee Rep Theatre, English Touring Theatre, Equity, Family Arts Campaign, Hull Truck Theatre, ITC, One Dance UK, Mercury Theatre Colchester, National Theatre of Scotland, Spotlight, Stellar Quines Theatre Company and UK Theatre.



Over the past years the PiPA campaign has conducted extensive research and called for change across the industry.  In order to address the scale of change that’s needed, and to ensure that work is ongoing and monitored PIPA,  has become a limited company.

The research highlighted the need for a long term presence in the performing arts as well as cross-arts dialogue in order to maximise opportunities for learning and share Best Practice. The specific needs of the Music, Dance and Theatre sectors will inform strategies and solutions across the Performing Arts. In order to address this PiPA is now working in partnership with leading organisations in Music and Dance as well as ongoing consolidation and development of the work in theatre.


“Our work with the consortium showed that the current situation for carers needs a long term voice working in partnership with the performing arts sector, developing strategies to provide organisations with solutions to ensure we get the best people staying in the workforce. Becoming a limited company means we continue our work in becoming the go-to resource for research, knowledge, strategy and solutions for carers and parents and helping to develop business resilience in arts organisations, ensuring the views and rights of those with caring responsibilities are uppermost in national strategic arts planning.”

PiPA Co-founders and Executive Directors Anna Ehnold-Danailov and Cassie Raine

PiPA Board of Directors

Vick Bain, Music Industry Executive

Federico Bonelli, Principle Dancer, The Royal Ballet

Daniel Buckroyd, Artistic Director & Chief Executive, Exeter Northcott Theatre

Anna Ehnold-Danailov, PIPA Co-founder & Executive Director 

Kirsty Doubleday, Director of Client Services at Dewynters

Sarah Jackson OBE (Chair), Work-Life Balance and Flexible Working Expert

Mary Nri, Financial Director, Albany Theatre

Cassie Raine, PIPA Co-founder & Executive Director 

Stephanie Sirr, Chief Executive, Nottingham Playhouse

Natalie Williams, Music Professional and Athlete

Indy Vidyalankara, Founder, Indypendent PR

PiPA Ambassadors

Federico Bonelli, Principle Dancer of the Royal Ballet

Alastair Coomer, Casting Director, Donmar Warehouse

Noma Dumezweni, Actor

Charlene Ford, Actor

Julian Flitter Partner at Goodman Jones, Treasurer of One Dance UK

Hadley Fraser, Actor

Romola Garai, Actor

Hikaru Kabayashi, Former First Soloist, Royal Ballet

Rosie Kay, Choreographer

Bim Malcomson, Dance Practitioner

Lucy McCrudden, Founder of Dance Mama

Lisa McGrillis, Actor

Kerry Nicholls, Choreographer

Rufus Norris, Artistic Director, National Theatre

Patricia Okenwa, Dancer & Choreographer

Louise Taft, Employment Solicitor, Freemans Solicitors

Kate Varah, Executive Director, The Old Vic

Zenaida Yanowsky, Principle Dancer of the Royal Ballet

Emmy The Great, Musician

Rakie Ayola, Actor

Company Register Details

PiPA is a registered not-for-profit company limited by guarantee.

Company Number: 10949206

Company Address: Fifth Floor, 11 Leadenhall Street, London, EC3V 1LP

Coronavirus (COVID-19): Help and Support

PiPA has called for performing arts organisations and the government to consider the medium term needs and risks posed to parents and carers in the sector’s workforce in light of the Coronavirus pandemic. To access our dedicated resources, updates and for further guidance on where to find support...