About Us

Photo by Brian Martin


Lack of support and provision for carers in the Performing Arts is endemic, and, if not addressed, would continue to see many being forced to leave the industry after starting a family, leading to a loss of talent and further inequality in the Arts.

To address these issues and affect change in the Performing Arts, in 2016 Cassie Raine, Actor, and Anna Ehnold-Danailov, Director,  founded the Parents and Carers in Performing Arts Campaign, PIPA.

Led by The Old Vic, the Consortium brought together a collaborative network of theatre industry bodies and unions including Actors’ Children’s Trust, Belgrade Theatre Coventry, Birmingham Repertory Theatre, Chichester Festival Theatre, Donmar Warehouse, Dundee Rep Theatre, English Touring Theatre, Equity, Family Arts Campaign, Hull Truck Theatre, ITC, One Dance UK, Mercury Theatre Colchester, National Theatre of Scotland, Spotlight, Stellar Quines Theatre Company and UK Theatre.



Over the past year the PIPA campaign has conducted extensive research and called for change across the industry.  In order to address the scale of change that’s needed, and to ensure that work is ongoing and monitored PIPA,  has now become a limited company.

The research highlighted the need for a long term presence in the performing arts as well as cross-arts dialogue in order to maximise opportunities for learning and share Best Practice. The specific needs of the Music, Dance and Theatre sectors will inform strategies and solutions across the Performing Arts. In order to address this PIPA is now working in partnership with leading organisations in Music and Dance as well as ongoing consolidation and development of the work in theatre.


“Our work with the consortium showed that the current situation for carers needs a long term voice working in partnership with the performing arts sector, developing strategies to provide organisations with solutions to ensure we get the best people staying in the workforce. Becoming a limited company means we continue our work in becoming the go-to resource for research, knowledge, strategy and solutions for carers and parents and helping to develop business resilience in arts organisations, ensuring the views and rights of those with caring responsibilities are uppermost in national strategic arts planning.”

PIPA Co founders and Directors Anna Ehnold-Danailov and Cassie Raine


PIPA Board of Directors

Daniel Buckroyd, Artistic Director, Mercury Theatre

Anna Ehnold-Danailov, PIPA co-founder, Theatre Director

Kirsty Doubleday, Director of Client Services at Dewynters

Noma Dumezweni, Actor

Natasha Harris, Director of Development, The Old Vic

Amanda Parker (Chair), Freelance Communications and Strategy Advisor

Cassie Raine, PIPA co-founder, Actor

Stephanie Sirr, Chief Executive, Nottingham Playhouse

Natalie Williams, Head of Research, UK Music


PIPA Ambassadors

Federico Bonelli, Principle Dancer of the Royal Ballet

Alastair Coomer, Casting Director, Donmar Warehouse

Noma Dumezweni, Actor

Julian Flitter Partner at Goodman Jones, Treasurer of One Dance UK

Hadley Fraser, Actor

Romola Garai, Actor

Lisa McGrillis, Actor

Kerry Nicholls, Choreographer

Louise Taft, Employment Solicitor, Freemans Solicitors

Kate Varah, Executive Director, The Old Vic

Zenaida Yanowsky, Principle Dancer of the Royal Ballet


Company Register Details

PiPA is a registered not-for-profit company limited by guarantee.

Company Number: 10949206

Company Address: 109a High Street, London, SE20 7DT