The Best Practice Charter Programme

The PiPA Best Practice Charter Programme is for organisations who share our passion for performing arts and desire for equal access to work for all. The aim is to empower organisations to identify unique working practices and opportunities that are appropriate and sustainable within the specific remit of each organisation.

The PiPA Best Practice Charter, supporting framework and toolkit have been developed over two years in partnership with leading organisations from the theatre sector, supported by Arts Council England and PiPA Strategic Partners.

Patricia Okenwa – Photo: Alex Rumford

It is based on rigorous research conducted in partnership with the Royal Central School of Speech and Drama and the Department of Organisational Psychology at Birkbeck University. It has been tried, tested and refined in partnership with many leading UK Performing Arts organisations to ensure the resources are adaptable and sustainable for all sizes and scales of organisations.

Increased Business Resilience

Supporting carers and parents is proven to:

  • Attract talent
  • Retain talent
  • Promote a people-centred culture
  • Increase diversity
  • Increase gender balance
  • Promote workplace agility
  • Increase employee engagement
  • Enhance well-being and work-life-balance

Best Practice Charter Programme

The Charter Programme focuses on three areas of development: Policies, Working Practices and Resources in order to take a multi faceted approach to implementing effective and sustainable strategies.

Participating organisations will follow a tried and tested framework, designed by the Industry, to work towards the Best Practice Charter Points. PiPA recognises that organisations may be at different stages in their development and has therefore graduated the Programme in three phases reflecting the stage an organisation is at: Review,  Trial and Embed.

“We found the PIPA Baseline Survey incredibly useful – it’s clear how much consideration, thought and care has gone into it. Simply the act of working through the questions helped us remind ourselves what we already do that’s great, and challenge ourselves on what more we can do in future – as well as sparking new ideas and creative approaches we hadn’t considered before. The Baseline Survey Report was tailored to our organisation, and full of practical suggestions, information and links to other resources. Finally, the support and guidance from the team at PIPA, and Matt in particular, has been invaluable both in helping us think about our own internal approach, and connecting us with other organisations and best practice.” Royal Shakespeare Company

PiPA will facilitate a bespoke process by providing the following:

  • PiPA Baseline Survey to assess existing policies and working practices
  • Internal Focus Groups to evaluate the needs of staff as well as managers
  • A bespoke Action Plan, specific to the needs of the organisation
  • Access to a practical toolkit and case studies
  • Ongoing bespoke support
  • Opportunities for shared learning with a peer-to-peer network
  • Profiling and press opportunities
  • PiPA Symposiums and events
  • Celebration of achievements and Industry recognition
  • Access to UK wide emergency child and elder care scheme (additional costs may apply)

Sign Up

For further information or to sign up please email PiPA Co-founder Anna Ehnold-Danailov at

PIPA Best Practice Charter participating organisations to date:

Belgrade Theatre, Birmingham Repertory Theatre, Bristol Old Vic, Donmar Warehouse, Dundee Rep Theatre, English Touring Theatre, Hull Truck Theatre, Liverpool Everyman & Playhouse Theatres, Lyric Hammersmith, Mercury Theatre, National Theatre, National Theatre of Scotland, National Theatre Wales, Northern Stage, Nottingham Playhouse, Ovalhouse Theatre, Royal Court Theatre, Royal Lyceum Theatre Edinburgh, Royal Shakespeare Company, Shakespeare’s Globe, Sheffield Theatres, Stellar Quines Theatre Company, Tangled Feet Theatre Company, The Old Vic, Theatre by the Lake and Theatr Clwyd.

The Best Practice Charter Programme is generously supported by:

Coronavirus (COVID-19): Help and Support

PiPA has called for performing arts organisations and the government to consider the medium term needs and risks posed to parents and carers in the sector’s workforce in light of the Coronavirus pandemic. To access our dedicated resources, updates and for further guidance on where to find support...